Link building is an optimization technique that is done to bring quality backlinks to our website pages. Link building is also known as the term off-page SEO because the process is done outside our website. Unlike the internal links on on-page SEO, the links referred to here are those from other websites (domains). A simple example of link building is to spread our website article links through social media such as Twitter and Facebook. You can earn more about link building on the submitcore website.
Backlinks from other websites to our website page can be likened to “voting”. And in a simple logic, the more we get “voting” the better. Links from other websites are a sign that our articles or web content are liked by people. And this is an important SEO factor that determines the ranking of our website.
In practice, link building is not as simple as collecting as many incoming links as possible. We must also pay attention to the quality of the backlink. Quality links are links that come from trusted websites, have good quality content, and usually have a high PageRank. In SEO, quality links will beat quantity.
Every website has a reputation in the eyes of Search Engines. Links that come from a website with a bad reputation will actually reduce the ranking of our website. Because that is why we need to be careful when building links. Search engines prioritize natural links. For example, people who quote our web articles because they are useful. Some websites that do not do on-page SEO can even have good ratings because they have good links. It could be because the contents are interesting so many people want to share links to the website. Writing good articles is indeed an important thing that needs to be done before link building.
In addition to having relevant contents, quality backlinks must also come from websites that are trusted by search engines. How to find out? The easiest way is to look at the page pagerank. We can see it with tools that can be easily found on Google.