Why Does Business Need Content Marketing?

You must be familiar with the term online marketing. Online marketing itself consists of many kinds. One type that is often forgotten when actually effective is content marketing. On our website, Jonathan Loiselle can help you to grow your online business.

Whether you are just starting out with content marketing or you have used the same strategy for some time, it never hurts to review your content strategy plan – to make sure it’s always up-to-date, innovative, and strong. Therefore it is important to have a solid and intelligent content marketing plan. If you have trouble planning a content marketing strategy for the coming year or need some new ideas to include in your plan, read this article.

Content marketing can be defined as a marketing strategy that focuses on creating and distributing consistent, valuable, and relevant content to attract and get audiences with the ultimate goal of generating profits for a business. Today, many digital marketing players are realizing the importance of content marketing as part of their marketing strategy. According to a survey by the Content Marketing Institute, 70% of B2B business marketers said that they made more content in 2017 compared to 2016.

The importance of content marketing has grown significantly. Content marketing is one of the most effective ways for you online businesses to market your business. This is because customers only choose to interact with content that interests them, contrary to traditional marketing. Statistically, content marketing can increase your conversion rate by 6-fold. According to a study by Aberdeen Group, the average conversion rate of a website that applies content marketing is 2.9%. While websites that do not do content marketing only got an average conversion rate of 0.5%. If you are still unsure of the effectiveness of content marketing, there are still many studies that can help explain why you need content marketing.