Understanding the strategy and audience for digital marketing

The first stage you must determine the strategy that will be used. You must understand what the Unique Selling Proposition (USP) of the product or business you want to sell. What is your service? Or is the quality of the product you want to put forward? In the meantime, go to Marketing Xtreme if you want to know more marketing tips.

After knowing what USP is from your product, the next step is to make the USP a story. A story that you can use in all tactics. The story also will leave the first impression on the audience.

After determining the story, the next is understanding the emotional needs of the audience. For example, when a woman buys shoes, emotional needs when buying shoes are others who like them. That is the emotional function of shoes. Then, how to meet these emotional needs? Make a list of “most favorite” shoes.

Another example, when a tour & travel only sells planes and trips. Does it meet consumers’ emotional needs? Maybe not. The way to meet their needs is to show the happiness of traveling after several weeks of hard work. Or happiness from traveling with family.

Map the audience

The next stage after determining the strategy is the map of the audience. You must understand the audience to a personal level so that the strategy can be run successfully. First of all, you must determine the Audience persona. What is your audience like? Understand from the aspects of demography, motivation, to their goals.

After making an audience persona, maybe you will understand that all your audience is not the same. Some are motivated to buy, or just to find information. For this reason, it is important for you to segment your audience.

After creating segmentation, it is important for you to understand which potential audience? Are mothers aged 35-40 who have 1 child? Or are mothers aged 30-35 who still do not have children? The measurable aspect is profit, you can find out the benefits by measuring the value of the customer, or commonly referred to as Customer lifetime value. (CLV)